Fassix · a technology company
Two industries so far: marketing for small businesses, and career education. I’m Ishaan Shringi, the engineer who designs, builds and runs both.
What I am building
Take an industry that runs on people’s time, give the people better tools, and see what changes. Each product is that idea tried in one place.
Marketing · small business
Plans a business’s marketing on Meta, runs it, and then catches every enquiry it produces on WhatsApp, Instagram and the website. An AI agent answers first, a person takes over when it matters, and every lead lands in one CRM with its follow-ups.
The bet: a small business can run marketing the way a large one does, if the software does the parts a large one hires people for.
Education · careers
An AI career counsellor a student can use alone. It interviews them, tells them what it learned, matches them to careers, builds a roadmap, and writes a report their family can read in English, Hindi or Gujarati.
The bet: a student who cannot afford a counsellor should still get real guidance, and the ones who need a person should find one faster.
I also license these platforms to businesses that run them under their own brand. The software stays on my servers, owned and maintained by Fassix, and their customers see their name.
What I build
Not a list of skills. These are things running in production today, each one built end to end.
01
A WhatsApp platform that has handled peaks of 1,700 customer messages a day for a single franchise client, with the AI replying inside two seconds at the 95th percentile.
02
Businesses connect their own WhatsApp and Instagram numbers through Meta’s embedded signup, on infrastructure Fassix operates as a registered technology provider.
03
Every model call is metered, priced and settled against the customer it served. An agent that cannot account for its own cost is a demo, not a product.
04
Razorpay checkout, signed webhooks, idempotent settlement, monthly invoices and GST-correct bills of supply, generated and reconciled without a human in the loop.
05
Career reports rendered as print-quality PDFs in English, Hindi and Gujarati, with the shaping and fonts Indic scripts actually need, not a font swap.
06
A Flutter app for the team on the road, with notifications delivered straight through Apple and Google’s transports from my own servers. No third-party push vendor in the path.
Where this goes
Not chat. Agents that answer a customer, qualify a lead, counsel a student, and can be held to what they said. That is the layer Fassix is built to get right.
Reliable, observable, boring where it should be boring. Systems a small company can run for years, and a large one would recognise as serious.
Fassix builds and runs its own products. It does not take on client work. If you want what a product does, it is yours to use. If you want it built for you, that is not what this is.
About
Engineer. Founder of Fassix.
I’m an engineer. I like problems that only give way to careful systems: messaging that must not drop a customer, money that must reconcile to the rupee, models that must be right often enough to be trusted and cheap enough to be sold.
Fassix is where I put that to work. I build each product end to end, from the database to the screen a customer touches, and I run it in production with real businesses and real students on it. When something breaks at two in the morning it is my phone that rings, and that is how I want it. The products get better because the person who built them is the person who answers for them.
Marketing and education came first because both run on people’s time and attention, and both have been badly served by software so far. There will be more.